Add an inline upsell section with hand-picked complementary products on the PDP

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Replace random or algorithmic recommendations with curated products that genuinely go with the item, keeping shoppers in buying mode.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$488,000 extra yearly revenue

Added a Best Sellers section to the bottom of the product page

Product pageUpsells & cross-sells@DaveDiederen

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B

+8.66% revenue per visitor

Redesigned the bundle selector with explanatory copy, included vs. upsell slots, and trust line under ATC

Product pageTrust badges & security seals@DaveDiederen

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+7.80% revenue per visitor

Tested two different upsell products in the same PDP add-to-cart popup

Product pageUpsells & cross-sells@DaveDiederen

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+10.87% revenue per visitor

Added a 'Frequently Bought Together' one-click bundle (tape and solvent) near add to cart

Product pageBundles & quantity breaks@stoykovallex1

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+28% revenue per visitor

Added a one-click 10% extra discount banner above the add-to-cart button on the product page

Product pageUpsells & cross-sells@Rubendgrf

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Idea, no result yet

Move upsells below the ATC button, not above it

Product pageUpsells & cross-sells@DaveDiederen