Disable the ATC and mark sold-out variants in the selector

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Show unavailability right away: disable the Add to Cart button and flag out-of-stock options in the variant selector so people don't find out at checkout.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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