Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Before/after mockup (Mona Linda coffee): Best Seller tag on image, benefit icon row, 3/2/1-pack selector with badges, subscribe-and-save with perks, anchored price on ATC and a delivers-by date plus free shipping under it.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

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+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

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+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

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B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

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B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

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