Show holiday shipping cutoff dates with a countdown

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show delivery-by deadlines on PDPs, cart and announcement bar, with a countdown to guaranteed delivery by region.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$471,162/month

Ongoing CRO program on navigation, bundles and product pages for a knife brand

Site-wideAnnouncement bars@oliverkenyon

A

→

B

+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

A

→

B

+$57,000 per month

Added clickable sale announcement bar linking to the clearance page

Site-wideSales, urgency & limited-time offers@oliverkenyon

A

→

B

+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

A

→

B

+5.92% revenue per visitor

Added an announcement bar

Site-wideAnnouncement bars@DaveDiederen

A

→

B

+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

Site-wideShipping & delivery messaging@DaveDiederen