Add a results section to the PDP

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Show results people see after using the product to increase trust.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

A/B test results shown (figures in image)

More branded PDP with clearer value prop and offer urgency

Product pageUSP bars & benefit icons@kasper_dolk

A

→

B

Proven winner for clients (no figures)

Add captions to UGC videos

Product pageReviews & star ratings@kasper_dolk

A

→

B

CVR +14%

Add a 'how you'll feel' timeline section to the PDP

Product pageMoney-back guarantee & returns@kasper_dolk

A

→

B

Idea, no result yet

Add a 'who this is for / not for' section to the product page

Product pageMoney-back guarantee & returns@CROguy_

A

→

B

Idea, no result yet

Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date

Product pageUSP bars & benefit icons@DaveDiederen

A

→

B

Idea, no result yet

Add a comparison chart built around the customer's real alternative

Product pageComparison charts & tables@DaveDiederen