Test money-back guarantee length (14 vs 30 vs 60 days) against price point

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Match guarantee length to the purchase: 14 days for impulse buys under $50, 30 days for $50-200, 60 days for $300+ items.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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