PDP top: color swatches, savings as %/amount, cross-sell under ATC
Test ideaProduct page · 2023-07-16
Test color swatches instead of dropdowns/buttons, savings shown as % or amount, top-bar category navigation for large catalogs, and cross-sells under the ATC.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$52,820 per month
3-pack bundle with Save 20% above Add to Cart on PDP
Product pageBundles & quantity breaks
@oliverkenyon
A
→B
+46% CVR
Lowered the price and removed the free gift ($82 vs $85 + gift)
Product pagePricing, discounts & savings display
@oliverkenyon
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
@oliverkenyon
A
→B
+12.9% revenue per visitor
Redesigned size selector to separate men's and women's sizes
Product pageVariant, size & option selectors
@oliverkenyon
A
→B
+6.84% conversion rate
Subscription-only product page with free gifts for a cat fountain brand
Product pageSubscriptions & subscribe-and-save
@oliverkenyon
A
→B
7,509 active subscriptions
Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products
Product pagePricing, discounts & savings display
@DaveDiederen
Upsells & cross-sells tests Pricing, discounts & savings display tests Variant, size & option selectors tests Navigation & mega menus tests All product page tests
