Ingredients section with 'Great For', certification icons and origin
Test ideaProduct page · 2025-02-20
Benefit description, scannable 'Great For', icons (vegan, lab tested), history/origin and a clear picture of what's inside.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$159K per month
Rewrote product page copy from general claims to pain-point benefit copy
Product pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+$47,927/month
Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing
Product pageSocial proof, authority & press
@oliverkenyon
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
@oliverkenyon
A
→B
+12.9% revenue per visitor
Redesigned size selector to separate men's and women's sizes
Product pageVariant, size & option selectors
@oliverkenyon
A
→B
+$36,772 per month
Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold
Product pageSales, urgency & limited-time offers
@oliverkenyon
A
→B
+$27,000/month
PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA
Product pageReviews & star ratings
@oliverkenyon
Social proof, authority & press tests Headlines, product titles & copy tests Product images & gallery tests Benefit, problem, how-it-works & results sections tests Layout, fonts & visual design tests All product page tests
