Warm TikTok traffic pages: savings, social proof, one-click upsell, brand-benefit rows

Test ideaLanding page · 2023-07-18

For brand-aware traffic: send single-SKU brands straight to the PDP, show savings and heavy social proof, offer a $20-30 one-click upsell, and on collection pages insert brand-benefit rows every few products. Test a separate BOF page for warm traffic.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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