Listicle pages for TOF/MOF traffic

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Use listicles for cold/warm traffic: easy-to-read, benefit-led, with social proof, and easy to test new hooks and angles without a redesign.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$156,000/month

Competitor comparison table and benefit-led copy tested on a diagram software landing page

Landing pageComparison charts & tables@oliverkenyon

A

→

B

+28% CTR

Tested pain-relief vs longevity angle on dog supplement advertorials

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+$20,699/month

Replaced generic landing page with an education-led advertorial

Landing pageAdvertorials, listicles & presell pages@oliverkenyon

A

→

B

+47% CVR

Sent cold traffic to a listicle-style presell page instead of the PDP

Landing pageAdvertorials, listicles & presell pages@oliverkenyon

A

→

B

Conversion rate 2% to 7%

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

Mobile conversion 2% to 4.5%

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Landing pageLayout, fonts & visual design@oliverkenyon