Show the original price before the discounted price

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Display the full price first and the sale price after it, since people read left to right and anchor on the higher number, making the discount feel bigger.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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