Raise the free shipping threshold above your average order

Idea byElevate A/B TestingElevate

Commentary byLiftArchiveOur analysis, not theirs

If the free shipping threshold sits below AOV you're paying shipping on orders that would happen anyway; test a higher threshold.

Who ran it

Elevate A/B Testing (@elevate_ab) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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