Buy box variants: multi-pack tiles and subscription with a free-gift timeline

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Test buy box layouts with 1/2/3-pack tiles (Most Popular, Save 10%/20%), an '89% choose this option' label, and a Subscribe & Save option showing a gift for each of the first 3 months (worth $50+). Showing future gifts makes the subscription feel more valuable than a one-time purchase.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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