Add a size chart to clothing product pages

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Add a sizing chart so shoppers don't have to guess sizes, which cuts both abandoned purchases and multi-size returns.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

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B

+11.88% revenue per visitor

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Product pageMoney-back guarantee & returns@DaveDiederen

A

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B

+14.50% conversion rate

Added a prominent 60-day guarantee badge below the add-to-cart button

Product pageMoney-back guarantee & returns@DaveDiederen

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B

+3.79% revenue per visitor

Replaced variant dropdowns with visual selector blocks

Product pageVariant, size & option selectors@DaveDiederen