Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights)

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights). Josh claims CVR 2.1% to 3.4% in 14 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon