Add a back-to-shopping path so the cart isn't a dead end
Test ideaCart · 2024-03-18
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsDefault carts give no way onward; lead people to PDP/offer pages with an easy back-to-shopping button.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
Idea, no result yet
Turn the empty cart into a selling page
CartSocial proof, authority & press
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Fill the empty cart state with text and collection links
CartEmpty-cart states@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Empty cart with shop-now button, USPs, free shipping bar and upsells
CartUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Fill the empty cart with addable bestsellers
CartEmpty-cart states@kasper_dolk
@kasper_dolk