Make the ATC pop: contrasting color/font and a subtle pulse

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Raise ATC rate by making the button stand out from other buttons in color and font, animating it slightly (pulse), and pairing it with a no-brainer offer and UGC photos.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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