Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat')

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat'). Josh claims CVR 1.9% to 3.5% in under 2 weeks; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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