Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images. Josh claims +$124K/year revenue; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$3.3M projected annual revenue

Mega menu, landing page, product page and cart changes for a pro-age makeup brand

Navigation & menuNavigation & mega menus@oliverkenyon

A

→

B

+$151,192/month

Mega menu with category descriptions and testimonial, no product images

Navigation & menuReviews & star ratings@oliverkenyon

A

→

B

+$106,886 per month

Mega menu: added Trending Now best-sellers, clearer category links, simpler layout

Navigation & menuNavigation & mega menus@oliverkenyon

A

→

B

+$92,000/month

Mobile menu: search at top, Clearance first with 60% off label, no dropdown

Navigation & menuSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$81,050/month

Added a search bar inside the mega menu

Navigation & menuFilters, sorting & site search@oliverkenyon

A

→

B

+$50,568 per month

Full-screen mobile mega menu with larger tap targets

Navigation & menuNavigation & mega menus@oliverkenyon