Write PDP FAQ answers around buyer objections

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

The example FAQ covers eight objections for dog joint chews: effectiveness, safety, ingredients, cost, taste, time to results, compatibility with meds, and need. Test an FAQ built from real objections against a generic shipping-and-returns FAQ.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+11.88% revenue per visitor

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Product pageMoney-back guarantee & returns@DaveDiederen

A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen