Collection cards with Most Popular callouts and variant previews

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Replace a flat collection grid with 'Most Popular' callouts, variant previews and faster-scanning cards to create hierarchy.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$135,307/month

Added Quick Add buttons to collection page product cards

Collection pageProduct cards & quick add@oliverkenyon

A

→

B

+$118,000 per month

Added best-seller labels and tightened collection page fold so products show earlier

Collection pageBestseller badges & product labels@oliverkenyon

A

→

B

$56,285/month

Mobile collection cards in 2x2 grid with quick add-to-cart button

Collection pageProduct cards & quick add@oliverkenyon

A

→

B

+$49,040/month

Collection page: switched to 2x2 grid and reordered top performers

Collection pageSubscriptions & subscribe-and-save@oliverkenyon

A

→

B

$44,890/month

Three survey-based reassurance lines above collection page grid

Collection pageUSP bars & benefit icons@oliverkenyon

A

→

B

$43,115/month

Realigned collection page product cards, highlighted flavour names

Collection pageProduct cards & quick add@oliverkenyon