Upsell a cheap, easy-to-add item that supports the main product

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

The ideal upsell supports the main product, costs far less, is easy to add and is instantly understandable.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$127,867 per month

Added arrows to cart upsells and a delivery window line in the cart

CartShipping & delivery messaging@oliverkenyon

A

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B

+$58,860 per month

Gift wrapping upsell prompt inside the cart

CartUpsells & cross-sells@oliverkenyon

A

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B

+$31,000 per month

Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

CartTrust badges & security seals@oliverkenyon

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B

Unticked pre-ticked accidental damage cover in cart, sold it explicitly

CartUpsells & cross-sells@oliverkenyon

A

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B

+15.26% revenue per visitor

Tested a leather strap vs a mystery box as the cart drawer upsell

CartUpsells & cross-sells@CROguy_

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B

Positive lift (no number given)

Changed the order of cart upsells

CartUpsells & cross-sells@CROguy_