Move upsells below the ATC button, not above it

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Upsells above Add to Cart force a second decision and push the button down on mobile; place them below ATC, in the cart drawer or post-purchase instead.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$488,000 extra yearly revenue

Added a Best Sellers section to the bottom of the product page

Product pageUpsells & cross-sells@DaveDiederen

A

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B

+8.66% revenue per visitor

Redesigned the bundle selector with explanatory copy, included vs. upsell slots, and trust line under ATC

Product pageTrust badges & security seals@DaveDiederen

A

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B

+7.80% revenue per visitor

Tested two different upsell products in the same PDP add-to-cart popup

Product pageUpsells & cross-sells@DaveDiederen

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B

+10.87% revenue per visitor

Added a 'Frequently Bought Together' one-click bundle (tape and solvent) near add to cart

Product pageBundles & quantity breaks@stoykovallex1

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B

+28% revenue per visitor

Added a one-click 10% extra discount banner above the add-to-cart button on the product page

Product pageUpsells & cross-sells@Rubendgrf

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Idea, no result yet

'Complete the look' item with its own size picker and Add button inside the buy box

Product pageUpsells & cross-sells@kasper_dolk