PDP hero: review, clear what it is, store benefits above ATC, compact selector
Test ideaProduct page · 2022-08-17
Club 9 Sleep concept: the ATC wasn't visible right away, so add a review with a benefit-focused title for instant proof, explain what the product is and why it's special, put store benefits above the ATC, make the selector compact, show shipping info and payment methods in one viewport, use accordions for longer info (shipping, guarantee), and add an announcement bar with positive messaging.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$159K per month
Rewrote product page copy from general claims to pain-point benefit copy
Product pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+$75,600 per month
USP bar (free shipping and returns) under Add to Cart on PDP
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+5.2% revenue per visitor
Added 60-day guarantee and easy returns blocks under Add to Cart
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+$63,735 per month
Added an objection-handling review block below the CTA on mobile
Product pageReviews & star ratings
@oliverkenyon
A
→B
+$47,927/month
Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing
Product pageSocial proof, authority & press
@oliverkenyon
A
→B
+$47,795 per month
PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals
Product pageTrust badges & security seals
@oliverkenyon
Reviews & star ratings tests Money-back guarantee & returns tests Shipping & delivery messaging tests Hero & above-the-fold section tests Headlines, product titles & copy tests Payment icons, express checkout & BNPL tests Announcement bars tests Layout, fonts & visual design tests All product page tests
