Use tabs in comparison tables, one alternative per tab

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Let visitors pick which alternative to compare against, with tailored messaging per tab.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$32,884 per month

Added comparison table of key attributes to product pages

Product pageComparison charts & tables@oliverkenyon

A

→

B

+7.68% revenue per visitor

Added a value comparison chart

Product pageComparison charts & tables@DaveDiederen

A

→

B

Idea, no result yet

Add a comparison chart built around the customer's real alternative

Product pageComparison charts & tables@DaveDiederen

A

→

B

Idea, no result yet

Add a us-vs-them comparison chart to problem-solving PDPs

Product pageComparison charts & tables@DaveDiederen

A

→

B

Idea, no result yet

Add a comparison table versus competitors

Product pageComparison charts & tables@DaveDiederen

A

→

B

Idea, no result yet

Add a comparison chart against named competitors

Product pageUSP bars & benefit icons@DaveDiederen