Remove extra calls to action from the checkout flow

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Strip secondary CTAs so only one clear add to cart or proceed to checkout button remains, and lead with benefits like free returns instead of extra costs.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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