Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit

Test ideaSite-wide · 2025-05-21

Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit. Josh claims CVR 1.9% to 2.6%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

Low-stock & scarcity messaging tests Hero & above-the-fold section tests All site-wide tests