Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles. Josh claims CVR 1.76% to 3.63%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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Sent cold traffic to a listicle-style presell page instead of the PDP

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