Cut checkout from 5 steps to 3

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Cut checkout from 5 steps to 3. Josh claims 30% fewer cart abandonments; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+10.07% revenue per visitor

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Cut clicks from cart to purchase, added express checkout and removed unneeded form fields

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