Full-funnel LPs for each awareness level
Test ideaLanding page · 2023-06-05
Instead of one general LP for all traffic, build pages targeting each level of awareness; the less aware, the more education the page needs.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
Idea, no result yet
Duplicate the PDP per avatar/angle
Landing pageReviews & star ratings
@kasper_dolk
A
→B
Idea, no result yet
Question-led blog-style LPs for Google Ads
Landing pageHeadlines, product titles & copy
@kasper_dolk
A
→B
Idea, no result yet
Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles
Landing pageReviews & star ratings
@joshtCRO
A
→B
Idea, no result yet
Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form
Landing pageHero & above-the-fold section
@joshtCRO
A
→B
Idea, no result yet
Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs
Landing pageUGC & product video
@joshtCRO
A
→B
Idea, no result yet
Platform-specific landing pages (Google branded vs Facebook)
Landing pageFree gifts & gift with purchase
@kasper_dolk
Ad-to-page message match tests All landing page tests