The best heatmap tool for most Shopify stores is Microsoft Clarity, because it is free, has no traffic limits and installs through a Shopify app. Pay for a tool only when you need something Clarity lacks: Heatmap.com if you want revenue tied to each click, Lucky Orange if you want recordings plus live chat and surveys in one app, or Crazy Egg if you want simple heatmaps with built-in A/B testing.
Hotjar is still an option, but it now lives inside Contentsquare, and new Hotjar accounts can no longer be created. Below we cover each tool's price, limits and who it is not for, then show real tests from our database that started with a heatmap.
Tools mentioned here
You only need one A/B testing tool to copy this result. Here's where we'd start.
Also works well
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We have not used these tools ourselves. This roundup is based on each vendor's pricing pages and docs, checked in November 2026, plus public app store reviews.
| Tool | Starting price (as of November 2026) | Free option | Best for | Not for |
|---|---|---|---|---|
| Microsoft Clarity | Free | Yes, no traffic limits | Every store, as a starting point | Teams that need data older than 30 days or revenue per element |
| Hotjar (now Contentsquare) | $39/mo billed yearly (Growth) | Yes, samples a share of sessions | Existing Hotjar users, teams that want surveys and journeys | New users who want the old Hotjar product |
| Heatmap.com | $199/mo (Launch, up to $10M revenue) | 14-day trial | Shopify brands that want revenue per click and per element | Small stores on a tight budget |
| Lucky Orange | $19/mo (Launch, Shopify app) | Yes, 100 sessions/month | Small and mid-size stores wanting recordings, chat and surveys together | High-traffic stores, where session caps get expensive |
| Crazy Egg | $29/mo billed yearly (Starter) | Trial only | Simple heatmaps plus light A/B testing | Stores that want lots of recordings on a low plan |
Microsoft Clarity (free)
Clarity gives you heatmaps, session recordings and AI-generated insights at no cost. Microsoft's own FAQ says it is "a free service forever" with no traffic limits and no sampling of your traffic. See the Clarity pricing page for the same claim.
It works on Shopify through an official app, and it flags rage clicks (repeated clicks in one spot) and dead clicks (clicks that do nothing). Those two signals alone surface a lot of test ideas.
Downsides: recordings and heatmap data are kept for up to 30 days, per the same FAQ. Heatmaps can be built from a sample of page impressions rather than every visit. There is no revenue view, so you see where people click, not which clicks lead to money. Microsoft also notes that a Shopify theme change can remove the script, so check it after every redesign.
Not for: teams that need a year of history, or that want to rank page elements by revenue. For a side-by-side, see Hotjar vs Microsoft Clarity.
Hotjar
Hotjar was the default heatmap tool for years. Its site now says "Hotjar is now part of Contentsquare," and that it is no longer possible to create a new Hotjar account. Existing users log in with the same details; new users sign up for Contentsquare.
On the Contentsquare pricing page, as of November 2026, the Free plan covers up to 200k monthly sessions, but captures 5% of sessions (max 10k), keeps data for one month and allows one project. Growth starts at $39/month billed yearly, or $49 monthly, with 13 months of data and zone-based heatmaps.
Downsides: the free plan records only a slice of your traffic, so a small store may see few sessions on key pages.
Not for: anyone who just wants free heatmaps and recordings, since Clarity covers that without sampling. If you are leaving, our Hotjar alternatives page lists the options.
Heatmap.com
Heatmap.com is built for ecommerce. Instead of only showing clicks, it ties revenue to each part of the page, which the vendor calls revenue per pixel, and tracks recordings by revenue.
As of November 2026, Heatmap.com pricing is based on your annual revenue, not your sessions. Launch is $199/month for brands up to $10M, Growth is $349/month for $10-25M and Scale is $699/month for $25-50M. Every plan includes 100% traffic coverage, unlimited heatmaps, scroll maps, funnels, recordings and surveys, with a 14-day trial on the lower tiers. It installs from the Shopify App Store.
Revenue data changes which tests you run. Oliver Kenyon reordered a collection page by revenue per session and switched it to a 2x2 grid, which added +$49,040/month. In the write-up, Oliver pointed to Heatmap.com as a way to track revenue per session for each product instead of just clicks.
Downsides: it costs far more than the other tools here for a small store, and the price rises with your revenue rather than with how much you use it.
Not for: new stores with little revenue, or non-ecommerce sites, where a revenue view adds little.
Lucky Orange
Lucky Orange bundles heatmaps, session recordings, live chat, surveys, announcements and conversion funnels, with unlimited team members on every plan.
On the Shopify App Store listing, as of November 2026, there is a free plan with 100 sessions/month, Launch at $19/month for 500 sessions, Build at $39/month for 3,500 sessions and Grow at $89/month for 10,000 sessions. The Lucky Orange pricing page lists Build at $32/month and Grow at $72/month when billed yearly, with larger plans up to 300,000 sessions. The app is rated 4.6 out of 5 from 904 reviews on that listing.
Downsides: pricing is tied to sessions, so cost climbs quickly with traffic. Data storage starts at 30 to 60 days depending on plan, and the Discovery AI feature costs extra.
Not for: high-traffic stores that only need heatmaps, where Clarity is free. Read our Lucky Orange review for more detail.
Crazy Egg
Crazy Egg is one of the older heatmap tools. It offers heatmaps, scroll maps, recordings and A/B testing, so you can spot an issue and test a fix in the same tool.
As of November 2026, Crazy Egg pricing is billed yearly only: Starter is $29/month (5,000 pageviews, 50 recordings), Plus is $99/month (150,000 pageviews, 1,000 recordings), Pro is $249/month and Enterprise is $599/month. There is no free plan, though each plan has a trial, and the vendor promises no overage fees.
Downsides: no monthly billing, and the Starter plan's 50 recordings a month is very little for a store. Its A/B testing is not built for Shopify-specific tests such as prices or shipping.
Not for: stores that rely on recordings, or that want to test prices and themes. Compare it in Crazy Egg vs Hotjar, and see our A/B testing tools roundup if testing is the main need.
What to look for in heatmaps
A heatmap is only useful if it points to a change you can test. These are the patterns that have led to wins in our database.
Content shoppers scroll back to
Dave Diederen watched visitors scroll down a product page, pause on certain messages and scroll back up to buy. Moving those points into the above-the-fold USPs gave +6.23% conversion rate and +7.28% revenue per visitor.
Clicks that go against your layout
On one homepage, Best Sellers was the first tab, but heatmaps showed more clicks on a single category. Dave moved that category to the first tab and removed Best Sellers, which lifted conversion rate by 14.17%.
Dead clicks
If people keep clicking something that is not clickable, they expect more. Kasper Dolk made the store benefits in a product hero expandable for more context and saw +€49,938/month at 93.45% confidence.
Where attention already sits
Heatmaps show which areas pull the eye, which tells you where to place a message. Dave added a countdown timer where heatmaps showed shoppers were focused and saw +20.67% conversion rate and +20.65% revenue per visitor. On another store, turning the collection banner into a clickable countdown added $161K in revenue across 55,000 visitors.
Want results like this on your store?
Dave Diederen at Syntra Labs. Dave builds and tests Shopify stores at Syntra Labs, and shares most results in public.
Scroll depth
Scroll maps show how far people get before they leave. Peter Christensen rearranged homepage sections based on scroll maps so the strongest content sat higher, and saw +12.64% conversion rate. For more on section order, see our layout and design tests.
From heatmap to test
A heatmap tells you where something is off. It does not tell you the fix will work. That is what an A/B test is for.
- Pick one page with traffic. Product, collection and home pages usually have enough sessions to give you clear patterns within a few weeks.
- Look at buyers separately. Filter recordings to sessions that purchased, and compare them with those that did not. Dave's USP test came from watching what buyers did before they bought.
- Write down the pattern and the guess. For example: "Shoppers scroll to the shipping info, then return to the button, so shipping info is missing above the fold."
- Back it up with other research. Surveys and reviews tell you why people act as they do. Our customer research guide covers how to combine them.
- Test the change. Run an A/B test with revenue per visitor as the main metric, not just clicks.
Oliver Kenyon's team saw in analytics and heatmaps that visitors browsed homepage product sections but rarely went deeper. Adding "View Collection" buttons to those sections was worth +$108,001/month, a gain that came from a behavior pattern and was then confirmed with a test.
Want results like this on your store?
Oliver Kenyon at Conversionwise. Oliver co-founded Conversionwise and has spent 13 years helping ecommerce brands turn clicks into customers.