Test exact delivery date vs '2-4 days' delivery text

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

'Order before 9 PM, get it 29-30 April' vs 'Delivered within 2 to 4 days' for a high-ticket product.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

A

→

B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

A

→

B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen

A

→

B

+10.95% revenue per visitor

Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag

Product pageShipping & delivery messaging@DaveDiederen

A

→

B

+$52K/month revenue

Added country-specific free shipping messaging and moved the money-back guarantee under add to cart

Product pageMoney-back guarantee & returns@DaveDiederen