Gamify the free-shipping threshold in checkout with extra quantities

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

In checkout, offer extra quantities of the same product to reach free shipping.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

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A

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B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

Idea, no result yet

Rename shipping options to delivery times

CheckoutShipping & delivery messaging@CROguy_

A

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B

Idea, no result yet

Test a higher shipping price

CheckoutShipping & delivery messaging@DaveDiederen