Stack all social proof openly instead of in sliders/dropdowns

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For transformational products, show everything; 'it's ugly but it crushes'.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

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B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

Product pageReviews & star ratings@DaveDiederen

A

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B

+43.1% revenue per visitor

New PDP layout focused on benefits instead of social proof

Product pageSocial proof, authority & press@DaveDiederen

A

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B

Conversion rate 2.1% to 2.8%

Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets

Product pageReviews & star ratings@CROguy_

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B

+5.63% revenue per visitor

Hid the 'As Seen In' press logo banner on the PDP

Product pageSocial proof, authority & press@DaveDiederen

A

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B

+9.74% revenue per visitor

Matched the social proof line under the ATC to the ad angle the visitor came from

Product pageSocial proof, authority & press@DaveDiederen