Replace a homepage section with a tabbed Best Sellers layout

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Tabs for Best Sellers/New/categories, best seller badges, short descriptions, visible swatches and a CTA to the full collection; reported wins across 4 brands.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$78,454/month

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Redesigned the homepage above-the-fold hero section

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Tested hero banner variations (goal headline, how-to subheader, USPs, CTA, reviews)

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Tested a new homepage banner layout (problem headline, two CTAs, reviews, guarantee)

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Changed homepage CTA copy to 'Shop Now' instead of creative copy

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Redesigned the homepage hero

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