@joshtCRO
@elevate_abWhat a collection page has to do
A collection page helps a shopper narrow down and click into the right product. It has to show products fast, signal which ones are worth looking at, and let people move on with as little effort as possible. The winning tests here mostly speed up one of those steps.
Most-tested collection page elements
Bestseller badges
Badges are the most repeated win. Dave Diederen saw Best Seller badges lift conversion rate by 7.51% (+691 orders/month), and a later badge test lifted revenue per visitor by 30.21% and AOV by 23.45%. Fewer badges can work better: putting one only on the single #1 product added +$96,856/month.
Product card images
Letting shoppers browse images without opening the product won four times. Kasper Dolk's swipeable collection images showed a +€96,350 revenue lift at 97% confidence. Dave Diederen's swipeable galleries lifted conversion rate by 10.49%. Oliver Kenyon saw swappable images (+$12,382/month) and image swipe (+$12,400/month).
Quick add and grid layout
Oliver Kenyon's results dominate here. Besides Quick Add buttons, a mobile 2x2 grid with quick add added $56,285/month and a 2x2 grid with top performers reordered added +$49,040/month.
Want results like this on your store?
Oliver Kenyon at Conversionwise. Oliver co-founded Conversionwise and has spent 13 years helping ecommerce brands turn clicks into customers.
Banners and the top of the page
Two opposite approaches both won. Shrinking the top section so products show earlier won for Oliver Kenyon, both on its own (+$45K/month) and with best-seller labels (+$118,000/month). Dave Diederen won by adding banners, including one with review count, trust signals and free shipping (+15.84% conversion rate, +25.37% revenue per visitor).
Read together, the banner itself is not the issue. A banner that carries proof or an offer earns its space; one that just pushes products down does not.
Filters and navigation
Oliver Kenyon's filter tags like Best Sellers and New Drops added +$82,542/month and a floating filter bar added +$68,584/month. Dave Diederen's infinite scroll in place of pagination was a smaller win at +3.01% revenue per visitor.
Biggest measured wins
- Quick Add buttons (Oliver Kenyon): +$135,307/month.
- Best-seller labels and a tighter fold (Oliver Kenyon): +$118,000/month.
- Bestseller badge on only the #1 product (Dave Diederen): +$96,856/month.
- Countdown timer where heatmaps showed attention (Dave Diederen): +20.67% conversion rate.
- Offer card inside the product grid (Dave Diederen): +20% conversion rate.
Tests that lost (and why)
No collection page test in this hub is recorded as an overall loss, but two contain losing or flat parts. Dave Diederen's first badge version, with badges on 4 products, lost 4.72% conversion rate before the single-badge version won. Oliver Kenyon's best-seller labels and tighter fold won on desktop but were flat on mobile.
The badge result suggests a badge works by singling a product out. Put it on several products and it stops meaning anything. Also note that Kasper Dolk's product finder quiz was still in progress at 89% confidence.
Ideas not yet tested
The 51 ideas mostly come from Kasper Dolk and Dave Diederen. Recurring themes are size and colour swatches on cards, sticky mobile filters, a promo card in the 4th grid slot and USP blocks between rows. Each extends a pattern that already won here.
Collection page checklist built from the results
- Badge your real bestsellers, and test badging just one.
- Let shoppers swipe product images on the card.
- Add a quick add button, especially on mobile.
- Use a 2x2 grid on mobile with top sellers first.
- Keep the top section short, or make the banner carry proof or an offer.
- Add shortcut filters like Best Sellers and New Drops.
Tools to run these tests
See the Shopify A/B testing apps and heatmap tools; two of Dave Diederen's wins started from heatmap data.
Questions
What should I A/B test on a collection page?
Start with product cards. Bestseller badges, swipeable images and quick add buttons all won here, with Oliver Kenyon's Quick Add buttons adding +$135,307/month.
Do collection page banners help or hurt?
Both results appear. Oliver Kenyon won by shrinking the top section so products show sooner, while Dave Diederen won with a banner showing review count, trust signals and free shipping (+15.84% conversion rate).
Have any collection page tests lost?
None of the 28 is recorded as an overall loss, but Dave Diederen's first version with badges on 4 products lost 4.72% conversion rate before a single-badge version won. Shared results lean towards winners, so test before rolling out.