Add a second cart reward (mystery gift) after free shipping

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

First reward free shipping, second a free mystery gift, with clear progress.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$127,867 per month

Added arrows to cart upsells and a delivery window line in the cart

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$58,860 per month

Gift wrapping upsell prompt inside the cart

CartUpsells & cross-sells@oliverkenyon

A

→

B

+$57k/month

Added tiered spend rewards in the cart (free shipping + bonus items)

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$27,000/month

Cart redesign with free shipping incentive and less friction to checkout

CartShipping & delivery messaging@oliverkenyon

A

→

B

+6.58% conversion rate

Cart drawer rebuild without countdown timer for a pain relief device brand

CartCart drawers & slide carts@oliverkenyon

A

→

B

+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon