Handle Shipping, Social proof and Safety right next to ATC

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Answer when it arrives, did it work for people like me, can I trust this purchase where the decision happens.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

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+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

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A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

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A

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

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A

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B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

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