Make PDP copy scannable: short paragraphs, highlights, bullets

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

People scan, so keep paragraphs to 3-4 lines max, use arrows/marker highlights on key info, and summarise benefits in bullet points.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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