Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Rebuilt product pages with 50+ photo reviews, FAQ dropdowns and low-stock counters. Josh claims CVR 2.2% to 3.63%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

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+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

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+$46,900 per month

Authentic scarcity messaging on product pages

Product pageLow-stock & scarcity messaging@oliverkenyon

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$44,751/month forecasted

Added brand-aligned scarcity text below Add to Cart on PDP

Product pageLow-stock & scarcity messaging@oliverkenyon

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

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+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon