Handle shipping, returns and ease-of-use objections near the ATC

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Put answers on shipping, returns and ease of use next to the ATC, as dropdowns, icons or both.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+11.88% revenue per visitor

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Product pageMoney-back guarantee & returns@DaveDiederen

A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen