Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos. Josh claims +$98K in 6 weeks; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

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+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

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B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

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+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

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B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

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+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon