Decluttered the homepage, showed fewer products and added a clear hero CTA

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Decluttered the homepage, showed fewer products and added a clear hero CTA. Josh claims -38% bounce rate; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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