Add a 'how ordering online works' section to the PDP/LP

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Explain how ordering works and use it to handle objections (is it available elsewhere, how long is shipping) while future pacing.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+10.95% revenue per visitor

Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+$52K/month revenue

Added country-specific free shipping messaging and moved the money-back guarantee under add to cart

Product pageMoney-back guarantee & returns@DaveDiederen