Break long copy into very short lines

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

When long copy is needed to convince, break it up with lots of line breaks so it doesn't read as a wall of text.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$156,000/month

Competitor comparison table and benefit-led copy tested on a diagram software landing page

Landing pageComparison charts & tables@oliverkenyon

A

→

B

+28% CTR

Tested pain-relief vs longevity angle on dog supplement advertorials

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

Conversion rate 2% to 7%

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

A

→

B

+18% conversion rate

Tested new headline variations on a listicle/advertorial landing page

Landing pageHeadlines, product titles & copy@DaveDiederen

A

→

B

+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk