Added bundle offers, improved the add-to-cart flow and introduced upsells

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added bundle offers, improved the add-to-cart flow and introduced upsells. Josh claims AOV $49 to $97, +$64K/month from upsells; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

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B

+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+104.06% revenue per visitor

New bundle builder with quantity and subscribe-and-save steps

Product pageBundles & quantity breaks@DaveDiederen

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B

+10.77% revenue per visitor

Made the bundle buy box more compact by reducing padding between elements

Product pageBundles & quantity breaks@DaveDiederen