Add an 'X people are looking at this' counter

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show a live-style viewer counter on the product page to create urgency.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

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B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

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B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

A

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B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

Product pageReviews & star ratings@DaveDiederen

A

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B

+50% revenue per visitor

Product page rebuild: emotional headline, lifestyle images, plain-language benefits, trust and urgency under the add-to-cart

Product pageSales, urgency & limited-time offers@CROguy_

A

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B

+43.1% revenue per visitor

New PDP layout focused on benefits instead of social proof

Product pageSocial proof, authority & press@DaveDiederen