Add a week-by-week results timeline section to the PDP

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

For products that need consistent use, show what to expect at each milestone to set expectations, kill doubt and reduce refunds.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

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B

+8.83% revenue per visitor

Added a 'Selling Out Fast' scarcity banner with % sold progress bar and countdown to the PDP

Product pageFree shipping thresholds & shipping price@DaveDiederen

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B

A/B test results shown (figures in image)

More branded PDP with clearer value prop and offer urgency

Product pageUSP bars & benefit icons@kasper_dolk

A

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B

Proven winner for clients (no figures)

Add captions to UGC videos

Product pageReviews & star ratings@kasper_dolk

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B

CVR +14%

Add a 'how you'll feel' timeline section to the PDP

Product pageMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Add a 'who this is for / not for' section to the product page

Product pageMoney-back guarantee & returns@CROguy_