'Top 6' review-style advertorial landing page behind the ad

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Test sending ad traffic to a third-party-style listicle ('2025's Top Collagen Supplements') with tabs for Benefits / Key Ingredients / Top 6, a 'what you will learn' checklist and cited sources, instead of a PDP. A comparison format suits shoppers already shopping the category.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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