Don't cap bundle selectors at fixed quantities
Test ideaProduct page · 2024-11-14
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirs3/4/6 selectors limit AOV; let people go higher, e.g. with a badge in the top-right like Javy.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
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+$182k monthly revenue
Added bundle options directly on the product page
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Added a free Summer BBQ recipe e-book as a gift with product bundles
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3-pack bundle with Save 20% above Add to Cart on PDP
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+7.8% revenue per visitor
Removed the 1/2/3-bag bundle selector from the product page
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+104.06% revenue per visitor
New bundle builder with quantity and subscribe-and-save steps
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+10.77% revenue per visitor
Made the bundle buy box more compact by reducing padding between elements
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